Hofbräu Brewery

History:

The Hofbräuhaus was founded in 1589. Dissatisfied with the beer brewed locally in Munich, William V, Duke of Bavaria, ordered construction of the Hofbräuhaus. For 200 years, the Hofbräuhaus was the only brewery in Bavaria with the right to brew Weiβbier. In 1614, Hofbräuhaus brewed Munich’s first Bock bier. The Oktoberfest and Hofbräuhaus are closely tied, in 1812 the Hofbräuhaus created a special brew, one with a deep golden hue, a strong wort and high in alcohol content that, to this day, inspires the Oktoberfestbier that we enjoy in the tents. The brewery’s present motto – “Hofbräu: My Munich” – is not so much a slogan but more of a declaration of love for the city, its people and Bavaria. Now in control by the Free State of Bavaria, Hofbräu München is Munich’s second to last traditional brewhouse still in local possession. In 2005, the Hofbräuhaus gained the Superbrands award, officially making it one of Germany’s top brands. The Hofbräu signet is a sign of Munich beer locally and around the globe. A Hofbräuhaus can be found on (insert number) of continents bringing Bavarian joy to thousands who might not have a chance to visit Munich. The Hofbräuhaus is the world’s most celebrated tavern and the same joy can be found at Oktoberfest’s second largest tent, the Hofbräu-Festzelt.